The Curl Experts
Born in NYC and created by stylist and curl pioneer Ouidad Wise, this iconic brand has been empowering curls since 1984. With decades of salon experience and curl-specific innovation, Ouidad offers professional-quality haircare tailored to every curl type—from soft waves to tight coils.
Discover expert-formulated products and celebrate your natural texture.
12 products

Ouidad Advanced Climate Control Defrizzing Conditioner 1L
Regular price £70.00Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture.
Encourages curl definition by smoothing frizz and locking out humidity.
Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum.
Cruelty-free.
How to use
Apply from the mid-lengths to ends using the Wide-Tooth Shower Comb. Leave on for 3 minutes before rinsing. For best results, use after cleansing with Advanced Climate Control® Defrizzing Shampoo.
Ouidad Advanced Climate Control Defrizzing Shampoo
Regular price £22.00For curls, once frizz sets in, there's no going back (at least without re-washing your hair).
For truly frizz-free, smooth, and shiny curls, you have to prevent frizz before humidity wreaks havoc on your hair.
With our new Advanced Climate Control® Defrizzing Shampoo, the fight against frizz starts in the shower. This unique sulfate-free formula keeps hair's cuticle sealed to lock nourishing moisture in, and frizz-causing humidity out.
Our advanced blend of emollients (Shea Butter, Murumuru Butter) and Ceramides helps repair the cuticle and smooth its surface. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier against frizz. A dedicated UV filter helps protect against damage from environmental aggressors.
The result: defined, shiny, controlled curls-in any climate.
How to use
Massage through wet hair. After rinsing, follow with Advanced Climate Control® Defrizzing Conditioner.

Ouidad Advanced Climate Control Detangling Heat Spray 250ml
Regular price £24.00Humidity: It's every curl's nightmare. That's because curly hair's unique structure exposes its cuticle. When humidity gets in, curls expand with unwanted volume and look frizzy, undefined, and dull.
Our Advanced Climate Control® Detangling Spray primes curls to better resist frizz. Use it to seal every strand, fight tangles, and make curls more manageable. Our high-performance Anti-Frizz Nano Technology with a protein derived from silk seals the cuticle to form a barrier that locks in moisture and locks out humidity. Natural oils (Grapeseed, Sweet Almond, Macadamia Nut, Coconut, Argan, and Safflower) nourish and moisturize curls, while a dedicated UV filter helps protect against damage from heat styling and environmental aggressors.
The result: defined, shiny, controlled curls-in any climate.
Ouidad Advanced Climate Control Heat and Humidity Gel - Strong Hold 250ml
Regular price £26.00Award-winning gel infused with ceramides that defines curls with a strong, long-lasting hold.
Prevents frizz, flyaways, and excess volume. Helps protect against damage.

Ouidad Bye Bye Breakage Booster 59ml
Regular price £30.00Get curls that are fuller, thicker, and healthier than ever before.
This lightweight formula is infused with curl fortifying ingredients like niacinamide, hyaluronic acid, plant collagen, and Irish moss that provide essential nutrients to help reduce breakage, fall-out and excessive shedding—and encourage healthy hair growth.
Amino acid rich plant collagen and our proprietary botanical strengthening complex (rose hip, bamboo shoot extract, burdock, chamomile, and shikake) promote volume and thickness.
Eco-safe microbeads infused with concentrated doses of vitamins A, C and E (pink bead) and jojaba oil (gold bead) instantly dissolve, delivering a burst of nutrients that help strengthen, condition, and rejuvenate your scalp and strands.

Ouidad Clean Sweep Dry Shampoo 65ml
Regular price £13.00This lightweight mist adds instant restorative moisture and brilliant shine. Infused with Mongongo Oil, it also absorbs instantly without wetting curls. Spritz all over for a vibrant, natural shine or to revive curls in between washing.

Ouidad Revive & Shine Dry Oil Shine Spray 148ml
Regular price £28.00This lightweight mist adds instant restorative moisture and brilliant shine. Infused with Mongongo Oil, it also absorbs instantly without wetting curls. Spritz all over for a vibrant, natural shine or to revive curls in between washing.