Our company mission is to empower children – there are so many things that parents need to teach their children, the most basic of which is washing and personal hygiene, so we thought we would develop a range of products that help children to wash themselves.

That’s why they are foaming as it’s so much easier (and more fun) for kids to use and all of our range is 98% natural which we know is really important to parents who still need to care for a child’s delicate skin.