Just like that chart topper from ‘98, you can Erase and Rewind with this polypeptide-packed saviour for hair in need of some serious TLC.  

H24 is the latest and greatest in bond-restoring tech. It dives deep within the hair shaft to fuse broken bonds, then reinforces each strand with a front line of defence against future damage. Bit of a show off, actually. 

Directions

Wash twice to clarify follicles and prime hair for optimal absorption of potent active ingredients. Rinse. Follow with H24 Hair Repair Peptide-Leave In Mask to hit CTRL + ALT + DEL on damage.

Ingredients

Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Coconut Acid, Glycol Distearate, Cocamide MIPA, Phenoxyethanol, Parfum, Sodium Chloride, Chlorphenesin, Guar Hydroxypropyltrimonium Chloride, Sodium Sulfate, Glycerin, Citric Acid, Panthenol, Hexadecene, Tetradecene, Hydroxypropylammonium Gluconate, Sodium Benzoate, Hydroxypropylgluconamide, Olea Europaea Leaf Extract, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Isopropanolamine, Pentylene Glycol, Cyclodextrin, Pantolactone, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Cyamopsis Tetragonoloba Gum, Xanthan Gum, Phytic Acid, Tocopherol, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-47

H24 reporting for duty! The ultimate undercover agent, will reverse damage and return stressed strands to former glory in just 4 minutes.

Clinically proven to strengthen hair by up to 312%, the H24 Complex Leave-In Repair Hair Mask has been formulated with four proprietary ingredients for maximum impact:

+ Fibrehance - to build new bonds within the hair
+ Procutigen Bond - to prevent damage, breakage and moisture loss
+ Col-Frag - to hydrate and smooth
+ Elaya Renova - to protect the hair from high heat and UV damage

Directions

After double cleansing with H24 Hair Repair Peptide Shampoo, towel dry hair. Place 1-3 pumps into your palm and rub hands vigorously to emulsify into a thick, white paste. Distribute evenly, do not rinse. Give active ingredients 4 minutes to penetrate the hair before applying other products. Use for the first 4-6 washes and then as required. 

Ingredients

Aqua, Alcohol Denat., Glycerin, Stearyl Alcohol, Salvia Hispanica Seed Extract, Behentrimonium Chloride, Cetyl Alcohol, Heptyl Undecylenate, Phenoxyethanol, Glyceryl Stearate, Parfum, Hydroxypropylammonium Gluconate, PCA Glyceryl Oleate, Hydroxypropylgluconamide, Cetrimonium Chloride, Isopropyl Alcohol, Olea Europaea Leaf Extract, Ethylhexylglycerin, Pentylene Glycol, Myristyl Alcohol, Olus Oil, Panthenol, Citric Acid, Arachidyl Alcohol, Leuconostoc/Radish Root Ferment Filtrate, Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein, Cyclodextrin, Tartaric Acid, Stearic Acid, Benzyl Alcohol, Sodium Benzoate, Cyamopsis Tetragonoloba Gum, Xanthan Gum, Phytic Acid, Potassium Sorbate, Tocopherol, Pantolactone, Nicotiana Benthamiana Hexapeptide-40 sh-Polypeptide-47, Benzyl alcohol, Limonene

Damaged hair? Don’t know her. This rich, weekly mask, wraps your hair in a protective, restorative cocoon so you can hit rewind on dry, dull, fragile locks for renewed, virgin-like strength.

Give your hair a shiny new lease on life with this future-focused blend of active ingredients that penetrate each strand to rebuild integrity from within.

Clinically proven to reverse damage, you can now make brittle, boisterous hair history.

Directions

After double cleansing with Pure Hydration Shampoo, rinse. Lovingly distribute Pure Hydration Revitalising Mask through lengths and ends. Leave for 3 minutes for a quick reboot or 30 minutes for deeper repair, and to press ctrl + alt + delete on damage. Rinse. Your hair is now reborn. Use weekly for optimal results. 

Ingredients

Aqua, Cetyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Cetrimonium Chloride, Salvia Hispanica Seed Extract, Glyceryl Stearate, Parfum, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Butylene Glycol, Olea Europaea Leaf Extract, Phospholipids, Phenoxyethanol, Polyquaternium-7, Helianthus Annuus Seed Oil, Potassium Sorbate, Panthenol, Sodium Benzoate, Citric Acid, Niacinamide, Myristyl Alcohol, Pentylene Glycol, Hyaluronic Acid, Diallyldimethyl Ammonium Chloride, Leuconostoc/Radish Root Ferment Filtrate, Cyclodextrin, Lactic Acid, Sodium Hyaluronate, Cyamopsis Tetragonoloba Gum, Phytic Acid, Pantolactone, Xanthan Gum, Tocopherol.

A big bear hug for manhandled hair. This restructuring conditioner nourishes each strand with potent healing actives.

This uber-active, bond restoring elixir is pro at bringing manhandled manes back from the brink. Stronger, shinier, swishier hair is just one wash away!

How to use

After double cleansing with Pure Hydration Shampoo, follow with Pure Hydration Conditioner. Leave for up to 2 minutes to allow hair to gorge on the goodness. Rinse. For maximum hair repair, use Pure Hydration Revitalising Mask weekly. 

Ingredients

Aqua, Cetyl Alcohol, Behentrimonium Methosulfate, Stearyl Alcohol, Cetrimonium Chloride, Parfum, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Glycerin, Glyceryl Stearate, Olea Europaea Leaf Extract, Butylene Glycol, Phenoxyethanol, Polyquaternium-7, Potassium Sorbate, Panthenol, Sodium Benzoate, Citric Acid, Niacinamide, Pentylene Glycol, Myristyl Alcohol, Diallyldimethyl Ammonium Chloride, Arachidyl Alcohol, Cyclodextrin, Salvia Hispanica Seed Extract, Phospholipids, Cyamopsis Tetragonoloba Gum, Phytic Acid, Helianthus Annuus Seed Oil, Hyaluronic Acid, Pantolactone, Xanthan Gum, Tocopherol, Lactic Acid, Sodium Hyaluronate, Leuconostoc/Radish Root Ferment Filtrate.

Heavy on hydration, gentle on hair.

This clinical cleansing complex uses two types of hyaluronic acid to lovingly transform brittle, badly behaved hair back to shiny, new glory. So good at minimising the signs of damage, if Cher got her hands on this back in 1989 she'd never have sang 'If I Could Turn Back Time'. 

Gentle enough for daily use, this hydrating cleanser helps impart strength, shine and softness. A tall drink of water for frazzled, thirsty hair.

Directions

Prep and prime, baby! Wash twice to gently cleanse hair and stimulate the scalp. Rinse. Follow with Pure Hydration Conditioner. For intensive hair SOS, use Pure Hydration Revitalising Mask weekly. 

Ingredients

Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Coconut Acid, Parfum, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Salvia Hispanica Seed Extract, Sodium Sulfate, Citric Acid, Glycerin, Phospholipids, Tetradecene, Hexadecene, Niacinamide, Sodium Benzoate, Helianthus Annuus Seed Oil, Olea Europaea Leaf Extract, Hyaluronic Acid, Pentylene Glycol, Lactic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Cyclodextrin, Cyamopsis Tetragonoloba Gum, Phytic Acid, Xanthan Gum, Tocopherol.

Powerful scalp elixir for thin, falling hair. Regrow thinning, falling hair - fast, with a concentrated shot of our most potent growth boosting actives yet.

Clinically proven to increase hair growth by 214% in just ten days! This range has been specially formulated with powerhouse ingredients such as European larch extract, biotin and ginseng root extract to boost volume, restore strength, increase hair growth and keratin production.

Use on wet or dry hair and for best growth results partner with the Pure Grow Shampoo and Conditioner.

How to use

For use on wet or dry hair, massage 3 drops into the scalp in areas of concern and leave on your scalp until next time you wash your hair. For best results use as part of a triple-threat routine with Pure Grow Shampoo and Pure Grow Conditioner. 

Ingredients

Aqua, Glycerin, Propanediol, Phenoxyethanol, Hydrolyzed Soy Protein, Guar Hydroxypropyltrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Panthenol, Parfum, Chlorphenesin, Polyquaternium-7, Citric Acid, Glucose, Propylene Glycol, Zinc PCA, Polyquaternium-11, Allium Cepa Bulb Extract, Arginine HCL, Citrulline, Glucosamine HCl, Niacinamide, Ornithine HCl, Pyridoxine HCl, Panax Ginseng Root Extract, Glycine, Larix Europaea Wood Extract, Coffea Arabica Seed Extract, Sodium Benzoate, Sodium Metabisulfite, Pantolactone, Potassium Sorbate, Biotin, Sorbic Acid, Zinc Chloride, Camellia Sinensis Leaf Extract, Limonene

A rockstar for your roots! Feed your scalp a super-concentrated shot of energising actives that work around the clock to thicken, lengthen and strengthen!  

Keep the party pumping with a fat dose of hardcore, leave-in actives.

Used alongside Pure Grow Shampoo & Pure Grow Conditioner, it's the ultimate triple treatment for sad, sluggish strands. Light on hair, heavy on results, this complex is scientifically formulated to kick all your good-hair goals.

How to use

After double cleansing with Pure Grow Shampoo, follow with Pure Grow Conditioner, rinse. Lightly dry hair, then spritz this intensifying spray onto roots. Give yourself a little scalp massage – you deserve it! Style as usual. Use daily on wet or dry hair. 

Ingredients

Aqua, Propanediol, Caprylyl/Capryl Glucoside, Glycerin, Benzyl Alcohol, Parfum, Panthenol, Phenoxyethanol, Potassium Sorbate, Sodium Cocoyl Glutamate, Sodium Benzoate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Citric Acid, Coffea Arabica Seed Extract, Sodium Surfactin, Larix Europaea Wood Extract, Glycine, Sodium Metabisulfite, Pantolactone, Hydrolyzed Soy Protein, Zinc Chloride, Camellia Sinensis Leaf Extract, Polyquaternium-11, Propylene Glycol, Zinc PCA, Glucose, Ornithine HCl, Niacinamide, Arginine HCL, Panax Ginseng Root Extract, Citrulline, Glucosamine HCl, Pyridoxine HCl, Allium Cepa Bulb Extract, Biotin, Sorbic Acid.

Give hair fall the flick with this rich peptide-packed formula that revives, regenerates and restores thin, shedding hair. Like a superfood smoothie for your hair, this nutrient dense conditioning formula dramatically swells each strand with science-backed ingredients.

Say hello to instantly thicker, visibly longer, impressively stronger hair!

How to use 

After double cleansing with Pure Grow Shampoo, follow with Pure Grow Conditioner. Leave for up to 2 minutes to allow hair to gorge on the goodness. Rinse. Finish with Pure Grow Leave-in Spray Treatment, to tackle thin, flat hair from every angle.

Ingredients

Aqua, Behentrimonium Methosulfate, Cetyl Alcohol, Glycerin, Stearyl Alcohol, Cetrimonium Chloride, Parfum, Benzyl Alcohol, Butylene Glycol, Glyceryl Stearate, Panthenol, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Hydrolyzed Soy Protein, Sodium Benzoate, Citric Acid, Propanediol, Myristyl Alcohol, Arachidyl Alcohol, Polyquaternium-11, Propylene Glycol, Zinc PCA, Glucose, Coffea Arabica Seed Extract, Pantolactone, Larix Europaea Wood Extract, Glycine, Sodium Metabisulfite, Ornithine HCl, Niacinamide, Arginine HCL, Panax Ginseng Root Extract, Citrulline, Glucosamine HCl, Pyridoxine HCl, Allium Cepa Bulb Extract, Zinc Chloride, Camellia Sinensis Leaf Extract, Biotin, Sorbic Acid.

Get cleaner, healthier, stronger hair with this dynamic, scalp targeting formula!

Formulated to help you on your growth journey and support your hair to improve strength and thickness. Life is too short for thin, lacklustre locks!

Formulated with panthenol, known to hydrate and shine this complex of ingredients kicks lazy lagging roots to the curb. Blended with Caffeine and Peptides to thicken and strengthen. Get ready for your best hair yet!

How to use

Prep and prime, baby! Wash twice to clarify follicles and stimulate the scalp. Rinse. Follow with Pure Grow Conditioner and finish with Pure Grow Intensifying Spray to triple-target growth and let the active ingredients part.

Ingredients

Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Phenoxyethanol, Coconut Acid, Parfum, Sodium Chloride, Panthenol, Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Sulfate, Glycerin, Citric Acid, Tetradecene, Hexadecene, Sodium Benzoate, Hydrolyzed Soy Protein, Coffea Arabica Seed Extract, Propanediol, Pantolactone, Polyquaternium-11, Propylene Glycol, Zinc PCA, Glucose, Larix Europaea Wood Extract, Glycine, Sodium Metabisulfite, Ornithine HCl, Niacinamide, Arginine HCL, Panax Ginseng Root Extract, Citrulline, Glucosamine HCl, Pyridoxine HCl, Allium Cepa Bulb Extract, Potassium Sorbate, Zinc Chloride, Camellia Sinensis Leaf Extract, Biotin, Sorbic Acid.