ZEW for men came to life on mountain trails in 2014. According to first ideas, only universal soap bars for the face, body and hair in the form of cubes were to be made, effectively eliminating the need for water as a main ingredient. Why is this important you might wonder? Because when traveling with a backpack weight matters. Why carry water on your back when you can find it in a stream or lake near you. Of course, we do not want to pollute our valuable natural water resources. So we started research and tests, and in 2015, created our first innovation: a 3in1 universal soap stick for washing the face, body and hair. Based on natural ingredients, with charcoal from the Bieszczady Mountains – a truely inspirational place where wilderness and the ancient tradition of charcoal burning persist.