The Fish brand has been growing its expertise for over 30 years after starting out as a quirky hairdressing salon just off Oxford Street, opening in 1987 on the site of an ex-fishmonger’s.

Here at Fish, we're all about individuality and using our high performance, salon professional products to echo our distinct Soho style.

Your hair is an expression of your personality, so we have developed three ranges that provide you with the right tools to create your own unique style.