The spark of inspiration that created Ayumi, was ignited by a dedicated team at Fudco, a family owned business and one of the leading brands and suppliers in the ethnic food market. While the popularity of Ayurveda swept the globe, there didn’t seem to be a beauty range that combined its ancient holistic benefits with quality and compliance on safety. Persistence, coupled with research and development over the last 5 years, has created this unique beauty brand and its products. Drawing on the ancient power of Ayurvedic principles, Ayumi’s range of hair, body and skin products are designed to pamper, replenish, nourish and protect from the rigours of modern living. After carrying out extensive market research to make sure the balance of ingredients, their effectiveness and fragrance was just right, all the special formulations were set for each product. We selected them for their individual strengths – calming rose, soothing sandalwood, healing turmeric and purifying neem among many others. Each product creates an experience, unfurling a bouquet of natural scents locked into creamy lotions and cleansing washes, giving you our personal Ayumi touch.
The traditional healing system of India, Ayurveda is believed to be the oldest-surviving complete medical system in the world, dating back approximately 5,000 years. Ayurveda embraces medical science, philosophy, psychology, alchemy and spiritual understanding and is based on the belief that wellness depends on a balance between the mind, body and spirit.
Ayumi is a beauty system that delivers the knowledge and wisdom of Ayurveda. With natural ingredients, Ayumi is the harmony between ancient beauty and the modern living, creating a rejuvenating experience that protects, calms and nourishes.
Neem, also known as the 'village pharmacy' in India, has been used for thousands of years for its antiseptic, antibacterial and antifungal properties. To this day, Neem leaves are rubbed into cuts and grazes to clean them and Neem oil is used to sterilise hospital equipment.
Traditionally used for its anti inflammatory purposes, Turmeric also brightens and evens out the skin. The night before a couple marry, a tradition known as the 'Haldi Ceremony' takes place, where friends and family paint the couple's bodies with tumeric paste, giving them their 'wedding glow'.
Sandalwood has such potent healing and calming properties for the skin and the mind. Originally used as part of Ayurvedic Massage rituals, Sandalwood oil promotes a state of tranquility and peace for the mind whilst calming skin irritations, redness and sensitivity physically.